Journal Prompts to Uncover your Brand Message
Let’s have a quick chat about your brand - and more specifically, your brand message!
Your brand message, in my opinion, is one of the most important parts of your brand foundations. It’s the heart of your business. It’s from here that you can infuse your overarching message into your social media presence, visuals, copywriting, website and everything in between.
Once you’ve uncovered your brand’s personality, purpose, and audience, you’re ready to craft your inspired, core brand message.
Your brand message represents what you aspire for your business to embody and how you want your others to remember your business. It is the key that effectively communicates and connects you with your audience, making it one of the most crucial elements of your brand. It should seamlessly weave through every interaction.
Think about your brand message and communication through these journal prompts:
What is a concise, summary of your brand - what you do, who you serve and why you’re unique (elevator pitch vibes).
Expand on this. Elaborate on your purpose, values, unique selling point and who you are serving.
What do you want to be known and remembered for?
Craft a memorable phrase that encapsulates the essence of your brand and leaves a long lasting impression (tagline).
If you like these prompts, and want to dive deeper into the heart and soul of your brand and socials, Soul Meets Strategy is the guide for you!
A self-paced workbook full of the foundational branding and social media knowledge needed to ensure your business conveys your message authentically and speaks to your aligned audience.
Soul Meets Strategy includes everything from brand strategy, to social media strategy, to the intention behind your brand and socials. Plus journal prompts and practical tips to guide you through each step.
The intentional branding foundations guide for soul-led businesses.
A Branding & Social Media Foundations Guide to help you build a brand that feels clear and aligned. Build your brand from the beginning, without overcomplicating the process, following trends, or losing the heart and soul behind what you’re creating.
Inside this guide, you’ll discover:
The energy and strategy behind your brand - how to get clear on creating a sustainable and memorable brand
The visual aspects of branding - colours, fonts, and aesthetics that reflect your message.
Branding foundations - clarifying your message, mission, and values.
The intention behind your social media - creating aligned content that connects with your audience.
Strategy-infused socials - practical tips to grow your brand with purpose
Journal prompts for each section - designed to help you gain clarity, ritualise the process, and take intentional action
Putting it all together - bringing your branding and social strategy into alignment
This is where you stop:
❌ Overthinking every decision
❌ Jumping between different ideas
❌ Comparing your brand to everyone else’s
❌ Waiting until you feel “ready”
And start:
✨ Creating clarity
✨ Making aligned decisions
✨ Building something that actually feels like yours
Soul Meets Strategy was created to bridge the gap between how your business feels in your heart and how it actually shows up in the world. This isn’t another rigid branding formula or a step-by-step blueprint telling you exactly what your business should look like.
Instead, it’s a guided space to slow down, reflect, and build your branding foundations with intention.
Think of this guide as your intentional starting point. It's a place to sit down (with a cup of tea and a quiet moment) and finally bring your ideas to life.
Until next time,
Kirsten