Journal Prompts to Uncover your Brand Message
Let’s have a quick chat about your brand - and more specifically, your brand message!
Your brand message, in my opinion, is one of the most important parts of your brand foundations. It’s the heart of your business. It’s from here that you can infuse your overarching message into your social media presence, visuals, copywriting, website and everything in between.
Once you’ve uncovered your brand’s personality, purpose, and audience, you’re ready to craft your inspired, core brand message.
Your brand message represents what you aspire for your business to embody and how you want your others to remember your business. It is the key that effectively communicates and connects you with your audience, making it one of the most crucial elements of your brand. It should seamlessly weave through every interaction.
Think about your brand message and communication through these journal prompts:
What is a concise, summary of your brand - what you do, who you serve and why you’re unique (elevator pitch vibes).
Expand on this. Elaborate on your purpose, values, unique selling point and who you are serving.
What do you want to be known and remembered for?
Craft a memorable phrase that encapsulates the essence of your brand and leaves a long lasting impression (tagline).
If you like these prompts, and want to dive deeper into the heart and soul of your brand and socials, Soul Meets Strategy is the guide for you!
A self-paced workbook full of the foundational branding and social media knowledge needed to ensure your business conveys your message authentically and speaks to your aligned audience.
Soul Meets Strategy includes everything from brand strategy, to social media strategy, to the intention behind your brand and socials. Plus journal prompts and practical tips to guide you through each step.
Until next time,
Kirsten