The Power of Purpose: Connecting with your Mission to Inspire your Brand and your Audience
As soul-led business owners, it’s easy to get caught up in the hustle, focusing on the logistics, the day to day and the "how-to" of running a business. We can often forget about the why behind what we are doing. But what if I told you that the real magic is in connecting more deeply with that why?
Your purpose (your why) is the heart of your brand as it’s [most likely] what originally inspired you to create your biz. It also inspires your audience, helps you stand out, and brings your energy into everything you create.
Today, I want to dive into the power of purpose and how you can use it to strengthen your brand, and elevate your business.
11 Lessons From my First Year of Business
September marks one year of KM Studio. What started as a side hustle—a merging of my love for creativity and wellness — has quickly grown into something bigger than I could have imagined. I never expected my passions would lead me here, but KM Studio is proof that when you follow what lights you up, the universe will meet you halfway.
Taking the leap into full-time business has been equal parts exciting and exhilarating, as it has been daunting and, at times, a little delusional. There’s something surreal about watching your vision come to life, while also feeling completely overwhelmed by the responsibility that comes with it.
Journal Prompts to Uncover your Brand Message
Your brand message, in my opinion, is one of the most important parts of your brand foundations. It’s the heart of your business. It’s from here that you can infuse your overarching message into your social media presence, visuals, copywriting, website and everything in between.
Once you’ve uncovered your brand’s personality, purpose, and audience, you’re ready to craft your inspired, core brand message.
How to Build an Intentional Social Media and Content Plan that Works
While yes, it’s important to show up with a genuine and gentle nature, having a strategy infused plan is just as important. This plan ensures you are weaving your brand into your social presence and helps with content ideation (ideas), messaging and selling on socials.
Let’s explore some of the key foundational pieces to aligned and intentional social media.